The Tooth Fairy

Film: The Tooth Fairy
Distributor: Fox
Genre: Fantasy Comedy
Release Date: 22nd January 2010
Rating: PG

Fantastic Mr Fox, another 20th Century Fox film, was released in November 2009. The Tooth Fairy was initially scheduled for release in November 2009 but Fox decided to move the release date to January 2010 to avoid competition with Fantastic Mr Fox.

The film stars Dwayne Johnson, previously known as The Rock. Almost all of the films he has previously been involved in are comedies. This means that he has an already established audience of people who have seen films he has done before and like the genre. They know what to expect from this film.

The score for The Tooth Fairy was composed by George S Clinton. This film is a fantasy comedy and in the past, George S Clinton has composed musical scores for fantasies, such as Mortal Kombat, and comedies, such as The Love Guru. This means that the composer was experienced enough in the genre to know what type of music would go well with it.

15 Upcoming Films

The White Ribbon (13th November 2009)
Period Drama, German, €12 000 000

Invictus (11th December 2009)
Biopic, American, $50 000 000

Nine (25th December 2009)
Musical Drama, American

Daybreakers (6th January 2010)
Horror, Australian, $21 000 000

Leap Year (8th January 2010)
Comedy, American

The Book Of Eli (15th January 2010)
Sci Fi/Action, American, $80 000 000

The Spy Next Door (15th January 2010)
Action/Comedy, American

Legion (22nd January 2010)
Fantasy/Thriller, American, £15 000 000

The Tooth Fairy (22nd January 2010)
Comedy/Fantasy, American

Edge Of Darkness (29th January 2010)
Thriller, British/American, $90 000 000

The Lovely Bones (29th January 2010)
Supernatural Drama, American, $100 000 000

When In Rome (29th January 2010)
Romantic Comedy, American

The Princess And The Frog (5th February 2010)
Family Fantasy/Musical, American, $105 000 000

Percy Jackson & The Olympians: The Lightning Thief (12th February 2010)
Fantasy, American

Shutter Island (19th February 2010)
Thriller, American

What UGC have you produced?

UGC stands for user-generated content. This is when normal members of the general public produce the media, usually eMedia such as blogs.

I have produced a blog to post all of my media work on. My blogs address is http://ashakabadehmest1.blogspot.com/. I started my blog in October 2009. I only post my media work on my blog and nothing else.

For my media homework, I had to analyse a film trailer. This would have been difficult to show on paper. However, on my blog, I was able to embed the film trailer from YouTube, another UGC site, onto my blog so people can watch the trailer there.

I also had to analyse magazine front covers. It was very simple for me to just upload the front covers as images onto my blog with the analysis underneath.

Many people now produce UGCs, whether it is on Facebook, YouTube, MySpace or any other site made up by the public. There are many advantages and disadvantages to user-generated content. An advantage of it is that it is very easy to get instant communication with many people around the world. However, it can be seen as a cause for people becoming less and less socially intelligent. People now spend their time communicating with people through social networking sites rather than going out to talk to them in person. UGCs make it very easy for people to communicate but it can be argued that it is now too simple and it is to cause for the dumbing down of generations.

Summer Blockbusters

The Dark Night - Thriller/Action, 20-40 year old males
Iron Man - Action/Adventure, 35-50 year old males
Indiana Jones - Action/Adventure, 35-50 year old males
Hancock - Action, 16-35 year old males
Wall-E - Family animation, 5-13 year old males and females
Kung Fu Panda - Family animation, 5-13 year old males and females
Sex and the City - Romantic comedy, 25-40 year old females
Chronicles of Narnia: Prince Caspian - Fantasy/Adventure, 16-30 year old males and females
The Incredible Hulk - Comic book adaptation, 16-50 year old males and females
Wanted - Thriller, 20-40 year old males and females

At present, horror is a very popular genre and there are more and more horror films being produced. Also, there are a lot of family animations and a lot more films are being made in 3D.

Back in the 1930s and 1940s, I think that horrors and thrillers would have been popular. People would have just stopped focusing on mainly film noirs, but the horror aspect of them would have still been popular. I also think that comedies would have been popular, but not as popular as horrors and thrillers.

The Walt Disney Corporation

Go to this website and choose one company and write a description detailing their media ownership

Walt Disney owns many products over two different platforms of media.
Broadcasting:
Walt Disney Pictures, Touchstone Pictures and Pixar are a few examples of the film companies that The Walt Disney Corporation owns. They own TV companies such as Disney Channel, Toon Disney and ESPN. Disney Channel and Toon Disney are both aimed at children but ESPN has a different target audience. This gives The Walt Disney Corporation the opportunity to cater to a wider audience. The corporation owns radio stations and music companies – Walt Disney Records, Hollywood Records and Lyric Street Records. Hollywood Records produce albums for artists that have emerged from Disney, such as Miley Cyrus and Jonas Brothers. Children are the primary audience of most Disney products, so the artists that are signed to Hollywood Records appeal to children too.
Print:
Some of the publishing companies owned by The Walt Disney Corporation are Disney Publishing Worldwide, Disney Press and Disney Editions. Other print products that the corporation owns are magazines such as Discover, Disney Adventures and Family Fun. Because the corporation own products over different platforms of the media, they are able to provide a range of products for their target audience.

Research the company: where are they based? What audience do they cater for? How many different platforms do they own?

The company is based in California. They cater to all members of a family, but mainly target children. They own two different media platforms and also own parks, resorts and theatre companies. These are places that children would want to visit and also, their parents would want to go with them.

How do magazine front covers use symbolic, technical and written codes to appeal to their different target audiences?

Different magazines use different techniques to appeal to a certain target audience. The main differences are colours, fonts, images and straplines. These differences can be clearly noticed when comparing a magazine aimed at males, such as Top Gear, to a magazine aimed at women, such as Heat.

The colours on the front cover of Top Gear magazine are dark. Also, there are not a lot of colours used. The main colours on the front cover are dark blue, orange and white. The dark colours would appeal to men. The use of only a few colours is simple so would also appeal to men. When you look at the front cover of Heat magazine, the difference is immediately noticeable. The colours are a lot bolder and brighter than the colours that are used in Top Gear magazine. They are also a lot more feminine. Pink and yellow are more feminine than dark blue and orange. The colours are not as dark as those used in Top Gear magazine, and there are more colours used. Top Gear used three main colours but Heat used five. This would appeal more to women because there are more things to catch their eye and more colours create a happier mood.

The fonts that are used on these front covers help to make the magazine appeal to a certain target audience. On the masthead of Top Gear magazine, the font is italic. This makes it seem more masculine because it is edgier than a normal font. This would make the magazine appeal to a male audience. The font used in the masthead of Top Gear magazine is different to the font used on the masthead of Heat magazine. The masthead of Heat magazine is a lot more feminine that the Top Gear masthead because it doesn’t have any sharp edges. This would make it appeal more to women than to men.

There are a lot more images used on the front cover of Heat magazine than on the front cover of Top Gear magazine. Top Gear only uses one image and has no secondary images. The main image takes up a lot of space on the page. Heat magazine uses more than one image for its main article. There are four images that are all connected to the main article. There are also four secondary images on the front cover, with two of them being for the same article. Men would be attracted to a magazine front cover that doesn’t have a lot of main images, such as Top Gear magazine, because it is clear what the magazine will be about from just one image. It is simple and the size of the main image makes it eye catching. Women would be more likely to be attracted to a front cover with more images, such as Heat magazine, because it shows a lot more about the content of the magazine, which they would want to know about before they buy it. Also, because there is more of a variety of articles in Heat, more images show the different types of article that will be in the magazine, whereas a magazine like Top Gear is just about cars.

The straplines on Top Gear magazine are not as noticeable as the straplines on the cover of Heat magazine. Apart from “New Lambo”, the fonts of the straplines are all small and they are all the same colour. There are also not any puns or buzz words used in the straplines. The straplines on the front cover of Heat magazine are a lot more noticeable because of the bigger size. The cover also used different colours for different straplines. Two of the straplines use rhetorical questions to get the reader more involved. The strapline at the top of the page uses a buzz word. The main article is about bad skin, so, in the strapline, the word “skin” has spots drawn on it. All of these make the straplines more noticeable and more interesting. This would appeal more to a female audience because it involves them more. The straplines on the cover of Top Gear magazine would appeal more to a male audience because of the simplicity of it.

GCap Media

- Commercial British radio company

- Formed from the merger of the Capital Radio Group and GWR Group

- Merger completed in May 2005

- In March 2008, agreed a takeover by Global Radio for £375 million

- Non-core DAB stations Planet Rock and theJazz closed in 2008

- In September 2008, Global Radio announced that it would re-brand most of the remaining stations as Heart

- Fun Radio was sold to Folder Media, leaving Chill as GCap's only only digital radio station

The Gurdian Front Cover Analysis

Unlike The Sun, The Guardian is a broadsheet newspaper. There are many differences between a tabloid newspaper, like The Sun, and a broadsheet, like The Guardian.

There is a lot of text on the front page of The Guardian. This is because of the target audience. The target audience for a tabloid is people who are more into celebrity gossip whereas the target audience for a broadsheet is people who like more important news about the world and politics. A tabloid would have pictures of celebrities on the front cover to attract a younger audience. However, The Guardian only has one main image and seven articles on the front cover. This attracts a more intellectual target audience who would me more interested in what the text says than images.

The headlines of the articles on the front cover are a lot longer than the headlines of a tabloid newspaper would be. This is because tabloids try to grab the attention of the target audience with puns and short, catchy headlines but broadsheet readers would be more interested in knowing more detail about what the article includes.

The font of the articles is quite small. This is because there is a lot of text to fit on the page.

The composition of the page is key in managing to fit all of the text on the front page while also managing to fit an image onto the page as well. The columns help to make this possible, as they use most of the space on the page.

The image shows someone’s hands holding up the Ashes trophy. The front cover of a tabloid would either show a celebrity or a model, as shown on The Sun front cover. This is because the readers of a tabloid are more interested in who a story is about than the story itself. Because the image on The Guardian front cover doesn’t show who the person is, it shows that the readers of The Guardian aren’t attracted to a newspaper because of a person, but because of what the story is about.

Only the masthead and the images are in colour. This makes the newspaper look more sophisticated because too much colour can make it look cheap and tacky. It also shows that the newspaper doesn’t have to rely on colour to attract their target audience.

The lighting in the main image is high key, which makes it look realistic. This shows that broadsheet newspapers aren’t interested in emphasising features of the image and making their pictures look dramatic.

The Sun Front Cover Analysis

The front page article of this newspaper is about the World Cup. The primary target audience for this would be males, aged 18 and upwards.

The headline of this article is not written on one line. It has been split up into two different places. The first part of the headline has been written on the top, where it usually would be. However, the word 'Goal!' has been written on a banner which is being held by an almost completely naked woman. This draws a lot of attention to the woman, who is holding the banner over her naked breasts. The use of this would be to attract a male audience.

The word 'Goal!' is a pun. This is because it could mean scoring a goal in football, which is what the article is about, or scoring a goal in picking up a woman, which is implied by the image of the woman.

The headline is written in big front. This draws attention to the word 'Goal!', which then draws attention to the woman's chest. Because her breasts are covered, males will fantasise about what they look like under the banner.

There is a very small amount of text on the page. This is because the target audience of the newspaper will be more interested in looking at the woman than they will be in reading what the text has to say.

The composition of the image on the page immediately draws attention to it, as it is the central focus on the page. This makes the woman seem important, and a common fantasy that men have over women is that they are important and powerful and have control over men, who fall weak at the knees over them.

The image is a medium-long shot. This allows the target audience to see enough of her to maybe become aroused, which makes them want to buy the newspaper.

Apart from the masthead of the newspaper, the only parts of the front page that are in colour are the images. This helps in making the naked woman stand out from the rest of the front page.

The lighting is low key. This creates contrasts between light and dark and makes the image look more dramatic. There is top lighting, which is generally used to make people look more glamorous and highlight the best features of their bodies. This makes the woman seem more attractive and will make the target audience want to look at her more. This will make them want to buy the newspaper because if they own it, they can look at it for as long as they want.

Low-Budget British Independant Film Trailer Analysis

BULLET BOY

Bullet Boy is a low-budget British film from 2004. It is about a man who, after being released from prison, is trying to change his life for the better. However, he struggles to always do the right thing.

The trailer starts off with police bursting into the bedroom of the protagonist as he sleeps. This immediately connotes that the film is a crime film. An advantage of having this as the first thing that the audience see is that it will attract the target audience. People who aren’t into crime dramas won’t be attracted by this, but people who might want to see the film will carry on watching the trailer to find out more about it. Because this isn’t the beginning of the narrative, it creates enigma because the audience doesn’t know why the police are there.

The filming is in the style of a documentary as the frame shakes and it is clear that a tripod hasn’t been used. Documentaries usually involve the audience being allowed to see aspects of the lives of interesting people that are generally kept hidden. Because of the filming in Bullet Boy, the audience feels like they are seeing important and exclusive information so they won’t want to look away. This style of filming creates a sense of enigma because documentaries usually follow people whose lives are surrounded by a lot of mystery and secrets. It also makes the audience feel more involved as the camera is moving with the characters.

The scenes in the trailer are very short and most of them are edited with cuts. The fast pace shows that there is a lot of action going on in the film. The rush also keeps the audience interested because there is a lot of information to be taken in, so they have to keep watching so they don’t miss anything.

The music playing in the background contrasts with the images on the screen. The music sounds very relaxed, which doesn’t seem fitting with the fast pace cuts of the images. This creates enigma because the audience doesn’t know whether the relaxed sound or the action in the images represent the characters best.