Monday, 23 November 2009

The Walt Disney Corporation

Go to this website and choose one company and write a description detailing their media ownership

Walt Disney owns many products over two different platforms of media.
Broadcasting:
Walt Disney Pictures, Touchstone Pictures and Pixar are a few examples of the film companies that The Walt Disney Corporation owns. They own TV companies such as Disney Channel, Toon Disney and ESPN. Disney Channel and Toon Disney are both aimed at children but ESPN has a different target audience. This gives The Walt Disney Corporation the opportunity to cater to a wider audience. The corporation owns radio stations and music companies – Walt Disney Records, Hollywood Records and Lyric Street Records. Hollywood Records produce albums for artists that have emerged from Disney, such as Miley Cyrus and Jonas Brothers. Children are the primary audience of most Disney products, so the artists that are signed to Hollywood Records appeal to children too.
Print:
Some of the publishing companies owned by The Walt Disney Corporation are Disney Publishing Worldwide, Disney Press and Disney Editions. Other print products that the corporation owns are magazines such as Discover, Disney Adventures and Family Fun. Because the corporation own products over different platforms of the media, they are able to provide a range of products for their target audience.

Research the company: where are they based? What audience do they cater for? How many different platforms do they own?

The company is based in California. They cater to all members of a family, but mainly target children. They own two different media platforms and also own parks, resorts and theatre companies. These are places that children would want to visit and also, their parents would want to go with them.

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