Unlike The Sun, The Guardian is a broadsheet newspaper. There are many differences between a tabloid newspaper, like The Sun, and a broadsheet, like The Guardian.
There is a lot of text on the front page of The Guardian. This is because of the target audience. The target audience for a tabloid is people who are more into celebrity gossip whereas the target audience for a broadsheet is people who like more important news about the world and politics. A tabloid would have pictures of celebrities on the front cover to attract a younger audience. However, The Guardian only has one main image and seven articles on the front cover. This attracts a more intellectual target audience who would me more interested in what the text says than images.
The headlines of the articles on the front cover are a lot longer than the headlines of a tabloid newspaper would be. This is because tabloids try to grab the attention of the target audience with puns and short, catchy headlines but broadsheet readers would be more interested in knowing more detail about what the article includes.
The font of the articles is quite small. This is because there is a lot of text to fit on the page.
The composition of the page is key in managing to fit all of the text on the front page while also managing to fit an image onto the page as well. The columns help to make this possible, as they use most of the space on the page.
The image shows someone’s hands holding up the Ashes trophy. The front cover of a tabloid would either show a celebrity or a model, as shown on The Sun front cover. This is because the readers of a tabloid are more interested in who a story is about than the story itself. Because the image on The Guardian front cover doesn’t show who the person is, it shows that the readers of The Guardian aren’t attracted to a newspaper because of a person, but because of what the story is about.
Only the masthead and the images are in colour. This makes the newspaper look more sophisticated because too much colour can make it look cheap and tacky. It also shows that the newspaper doesn’t have to rely on colour to attract their target audience.
The lighting in the main image is high key, which makes it look realistic. This shows that broadsheet newspapers aren’t interested in emphasising features of the image and making their pictures look dramatic.
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