Thursday, 15 October 2009

The Sun Front Cover Analysis



The front page article of this newspaper is about the World Cup. The primary target audience for this would be males, aged 18 and upwards.

The headline of this article is not written on one line. It has been split up into two different places. The first part of the headline has been written on the top, where it usually would be. However, the word 'Goal!' has been written on a banner which is being held by an almost completely naked woman. This draws a lot of attention to the woman, who is holding the banner over her naked breasts. The use of this would be to attract a male audience.

The word 'Goal!' is a pun. This is because it could mean scoring a goal in football, which is what the article is about, or scoring a goal in picking up a woman, which is implied by the image of the woman.

The headline is written in big front. This draws attention to the word 'Goal!', which then draws attention to the woman's chest. Because her breasts are covered, males will fantasise about what they look like under the banner.

There is a very small amount of text on the page. This is because the target audience of the newspaper will be more interested in looking at the woman than they will be in reading what the text has to say.

The composition of the image on the page immediately draws attention to it, as it is the central focus on the page. This makes the woman seem important, and a common fantasy that men have over women is that they are important and powerful and have control over men, who fall weak at the knees over them.

The image is a medium-long shot. This allows the target audience to see enough of her to maybe become aroused, which makes them want to buy the newspaper.

Apart from the masthead of the newspaper, the only parts of the front page that are in colour are the images. This helps in making the naked woman stand out from the rest of the front page.

The lighting is low key. This creates contrasts between light and dark and makes the image look more dramatic. There is top lighting, which is generally used to make people look more glamorous and highlight the best features of their bodies. This makes the woman seem more attractive and will make the target audience want to look at her more. This will make them want to buy the newspaper because if they own it, they can look at it for as long as they want.

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