Sunday 18 October 2009

The Gurdian Front Cover Analysis



Unlike The Sun, The Guardian is a broadsheet newspaper. There are many differences between a tabloid newspaper, like The Sun, and a broadsheet, like The Guardian.


There is a lot of text on the front page of The Guardian. This is because of the target audience. The target audience for a tabloid is people who are more into celebrity gossip whereas the target audience for a broadsheet is people who like more important news about the world and politics. A tabloid would have pictures of celebrities on the front cover to attract a younger audience. However, The Guardian only has one main image and seven articles on the front cover. This attracts a more intellectual target audience who would me more interested in what the text says than images.

The headlines of the articles on the front cover are a lot longer than the headlines of a tabloid newspaper would be. This is because tabloids try to grab the attention of the target audience with puns and short, catchy headlines but broadsheet readers would be more interested in knowing more detail about what the article includes.

The font of the articles is quite small. This is because there is a lot of text to fit on the page.

The composition of the page is key in managing to fit all of the text on the front page while also managing to fit an image onto the page as well. The columns help to make this possible, as they use most of the space on the page.

The image shows someone’s hands holding up the Ashes trophy. The front cover of a tabloid would either show a celebrity or a model, as shown on The Sun front cover. This is because the readers of a tabloid are more interested in who a story is about than the story itself. Because the image on The Guardian front cover doesn’t show who the person is, it shows that the readers of The Guardian aren’t attracted to a newspaper because of a person, but because of what the story is about.

Only the masthead and the images are in colour. This makes the newspaper look more sophisticated because too much colour can make it look cheap and tacky. It also shows that the newspaper doesn’t have to rely on colour to attract their target audience.

The lighting in the main image is high key, which makes it look realistic. This shows that broadsheet newspapers aren’t interested in emphasising features of the image and making their pictures look dramatic.

Thursday 15 October 2009

The Sun Front Cover Analysis



The front page article of this newspaper is about the World Cup. The primary target audience for this would be males, aged 18 and upwards.

The headline of this article is not written on one line. It has been split up into two different places. The first part of the headline has been written on the top, where it usually would be. However, the word 'Goal!' has been written on a banner which is being held by an almost completely naked woman. This draws a lot of attention to the woman, who is holding the banner over her naked breasts. The use of this would be to attract a male audience.

The word 'Goal!' is a pun. This is because it could mean scoring a goal in football, which is what the article is about, or scoring a goal in picking up a woman, which is implied by the image of the woman.

The headline is written in big front. This draws attention to the word 'Goal!', which then draws attention to the woman's chest. Because her breasts are covered, males will fantasise about what they look like under the banner.

There is a very small amount of text on the page. This is because the target audience of the newspaper will be more interested in looking at the woman than they will be in reading what the text has to say.

The composition of the image on the page immediately draws attention to it, as it is the central focus on the page. This makes the woman seem important, and a common fantasy that men have over women is that they are important and powerful and have control over men, who fall weak at the knees over them.

The image is a medium-long shot. This allows the target audience to see enough of her to maybe become aroused, which makes them want to buy the newspaper.

Apart from the masthead of the newspaper, the only parts of the front page that are in colour are the images. This helps in making the naked woman stand out from the rest of the front page.

The lighting is low key. This creates contrasts between light and dark and makes the image look more dramatic. There is top lighting, which is generally used to make people look more glamorous and highlight the best features of their bodies. This makes the woman seem more attractive and will make the target audience want to look at her more. This will make them want to buy the newspaper because if they own it, they can look at it for as long as they want.

Tuesday 13 October 2009

Low-Budget British Independant Film Trailer Analysis

BULLET BOY

Bullet Boy is a low-budget British film from 2004. It is about a man who, after being released from prison, is trying to change his life for the better. However, he struggles to always do the right thing.

The trailer starts off with police bursting into the bedroom of the protagonist as he sleeps. This immediately connotes that the film is a crime film. An advantage of having this as the first thing that the audience see is that it will attract the target audience. People who aren’t into crime dramas won’t be attracted by this, but people who might want to see the film will carry on watching the trailer to find out more about it. Because this isn’t the beginning of the narrative, it creates enigma because the audience doesn’t know why the police are there.

The filming is in the style of a documentary as the frame shakes and it is clear that a tripod hasn’t been used. Documentaries usually involve the audience being allowed to see aspects of the lives of interesting people that are generally kept hidden. Because of the filming in Bullet Boy, the audience feels like they are seeing important and exclusive information so they won’t want to look away. This style of filming creates a sense of enigma because documentaries usually follow people whose lives are surrounded by a lot of mystery and secrets. It also makes the audience feel more involved as the camera is moving with the characters.

The scenes in the trailer are very short and most of them are edited with cuts. The fast pace shows that there is a lot of action going on in the film. The rush also keeps the audience interested because there is a lot of information to be taken in, so they have to keep watching so they don’t miss anything.

The music playing in the background contrasts with the images on the screen. The music sounds very relaxed, which doesn’t seem fitting with the fast pace cuts of the images. This creates enigma because the audience doesn’t know whether the relaxed sound or the action in the images represent the characters best.