Monday, 15 March 2010

Textual Analysis - Precious

Forms – What techniques does this trailer use to convey the narrative to the audience?
There is a lot of dialogue in the trailer. This diegetic sound shows the relationships between the characters and communicates to the audience what they will be like towards each other in the film. The dialogue between the characters conveys the narrative to the audience because it is the same dialogue that will be used in the film. However, there isn’t too much dialogue so there is still a sense of enigma.
The non-diegetic music in the trailer is parallel to the images. The music is about finally becoming happy after trying hard in life and the images show the protagonist leading a hard life. This leads the audience to believe that the film will be about her journey to becoming happy after having a miserable life.
Towards the end of the trailer, there is text that appears on the screen. “Life is hard”, “Life is short”, “Life is painful”, “Life is rich” and “Life is precious” all help to convey the narrative to the audience because it connotes that these are the themes that are going to appear throughout the film and that the protagonist will go through phases of believing each of them.
Representations – How is gender represented in this trailer?
The main gender represented in this trailer is female. The protagonist is female. She is a dominant representation of women as she is represented as being weak by suffering abuse from her mother rather than defending herself. However, she is shown to change into a more powerful character when she stands up for herself later on in the trailer. The audience can identify with the protagonist because of the change in her character.
The protagonist’s mother is an alternative representation of women. She is a strong and powerful character. This contrasts with the protagonist’s character and how she is represented. The opposition in representation foreshadows the relationship between the mother and daughter.
Although the teacher is an alternative representation of women like the mother, she is different to the mother because the mother is an aggressive character while the teacher is calm while being dominant.
Audiences – On the basis of this trailer, what target audience would be attracted to this film?
The genre of the non-diegetic music in the trailer is R & B. People who listen to R & B might be attracted to watch the trailer, and then be attracted to watch the film. Also, people who listen to that genre of music would realise that the trailer was targeted at them which would lead them to watch the film.
Most of the people represented in the trailer are black people. This would attract black people to watch the film because they will be able to identify with the characters in the film best. Also, the target audience for R & B music is black people, so, because of the non-diegetic sound as well as the representations, black people would be attracted to watch the film.
At the end of the trailer, the audience is told that the film was based on a novel called Push. People who have read the novel might be attracted to watch the film because they would already have expectations on what it will be like and would want to see if the film meets their expectations.

Monday, 22 February 2010

Textual Analysis - Gilmore Girls

What techniques does this opening sequence use to communicate the narrative of this program?

The opening sequence uses high-key lighting. High-key lighting makes the set seem realistic so the audience would be able to identify with it, but if it was low-key it would seem sinister and abnormal. Also, high-key lighting creates a cheerful and light-hearted atmosphere, which connotes that the narrative is light-hearted. Top lighting is used, which makes the opening sequence seem happy. This suggests that the narrative may be a happy narrative.

The non-diegetic music used in the opening sequence is parallel to the images being shown. The music is about being there to follow someone if they need you, and the images frequently show the daughter following her mother. This would communicate the narrative to the audience because the parallel sound helps them to understand what the program will be about.

Most of the shots in the opening sequence are either medium shots or long shots and show more than one character in the frame. This shows the closeness between the characters. This implies that the narrative could be about the relationships between the characters, as they are hardly seen alone.

How is social class represented in this opening sequence?

The two main female characters are represented as working class. This is shown with the settings that they are seen in. Their house represents them as working class because it isn’t too big. The mother is seen driving a car with her daughter. A higher class family would not be seen driving a car themselves. The clothes of the characters also represents them as being working class because they wear casual clothes, such as cardigans and boots, that people usually wear everyday.

The grandparents in the opening sequence are represented as being of a higher class than the two female characters. The grandmother is seen wearing a pearl necklace and a brooch. This connotes that she is wealthy and sophisticated. She is also shown walking at a fast pace with her daughter following her. This makes her seem dominating and powerful, and power can come with money. The grandfather is also represented as being of a higher class. This is shown when he is seen reading a broadsheet newspaper, because broadsheets have an older and wealthier target audience than tabloids. It also makes him seem intelligent, and his intelligence would have got him a higher class career. His pose when he is reading the newspaper also represents him as being higher class. Typical working class people wouldn’t sit with their legs crossed in the way his legs are crossed. He is also seen smoking a cigar, which connotes that he is higher class because cigars are associated with higher class people, and cigarettes with the lower classes.

There is juxtaposition between the representation of the two female characters in the opening sequence and the two grandparents. Although it is clear that the mother and daughter aren’t as wealthy as the grandparents, they still seem happy. There is an obvious close bond between the mother and her daughter. However, the grandparents, who are wealthy and of a high class, don’t seem as happy. There aren’t any shots with just the two of them in the frame, which implies that they might not be happy in their marriage. Also, the grandfather doesn’t give his granddaughter eye contact when he is handing her a newspaper, but just carries on reading. This representation of oppositional social classes shows that being of a higher class doesn’t necessarily mean that you are better off than a standard working class family.

On the basis of this opening sequence, what target audience would be attracted to regular viewing of this television program?

Families would be attracted to regular viewing of the program. It is clear that the narrative will be about the mother and her daughter and their relationship so families, especially mothers and daughters, would be attracted to it because they can identify with the characters. Mothers might long for a close mother/daughter relationship like the one represented in the opening sequence so they might be attracted to it in the hope of learning how to get that bond with their own child.

Females would be more attracted to regular viewing of the program than males. This is mainly because females are represented more in the opening sequence than males are. Also, the narrative is more likely to appeal to women because it is women that will be able to identify with it. Males might be attracted to watch the show a few times because of the actors that are mentioned. However, they would not be attracted to regular viewing.

The non-diegetic music is folk pop. People who listen to that genre of music might be attracted to watch the program. Also, the producers would have used that certain song for a reason, which might be that their target audience would probably listen to that genre of music. The audience might realise that this is a program that is directed at them, so they might take an interest in it.

The primary audience of the program would be mothers and daughters. The secondary audience would include both males and females who are teenagers. They are represented a lot in the opening sequence and there aren’t many older people shown. Some of the scenes might relate to them, such as when the daughter is in her graduation gown.

How do the features of this opening sequence and the production company contribute to the contemporary issues being shown?

The camera angles imply that the narrative will be about relationships because there is almost always more than one person in each shot. A contemporary issue at the moment is that young people aren’t as close to their families as they used to be. There also seems to be a lack of respect for family values. This contrasts with the representation of the strong family bonds in the opening sequence because the characters all seem close and comfortable around each other. This shows the audience that they can be close to their families, and it could be the production company’s way of dealing with the issue.

Although the girl shown in the opening sequence is young, she is seen with her mother a lot. Also, she is never shown with anyone her own age. A contemporary issue is that young people spend too much time out with their friends and not enough time with their families. The opening sequence challenges that belief, because the teenage girl is not out with her friends, but is with her mother and grandparents.

Young people in the UK are stereotypically less close to their families than young people in the USA. The production company have a website where people can watch former episodes of Gilmore Girls. However, the website is only available to people in the USA. This implies that the program is targeted at people living in the USA rather than people in other countries, such as the UK. This could be because it is generally thought that people living in the UK aren’t as close to their families as people in the USA, so they won’t identify with the characters and the issues they are facing, and it won’t appeal to them as much. People living in the UK are not the target audience of the program.

Tuesday, 19 January 2010

Newspaper Comparisive Analysis

The Daily Telegraph Wed 16/09/2009

Issue No 47,989

The masthead of the newspaper is written in calligraphy. This older style of font appeals to an older audience. The masthead connotes that the target audience of the newspaper are old, aged around 40+. Also, the word ‘telegraph’ connotes that the newspaper is aimed at older people because telegraphs are an old form of communication. There is no colour in the masthead. This makes it look a lot more sophisticated as colour connotes youth. Also, colour printing wasn’t around when The Daily Telegraph began. The masthead is centre aligned at the top of the page. This makes it seem more important as it takes up a lot of space and is in the middle of the audience’s focus.
The slogan of the newspaper is ‘Britain’s best-selling quality daily’. The word ‘Britain’ being in the slogan makes the newspaper seem patriotic so would appeal to a patriotic audience, who are generally older. By stating that it is ‘best-selling’, the newspaper seems to be more prestigious.
There are two kickers side by side at the top of the page. The colours used in the kickers are blue and yellow. Secondary images are used in each of the kickers, connoting what the articles are about. The fonts used in the kickers are quite masculine because of the sharp edges. This, along with the colours, would make the newspaper appeal to a male audience.
The main image on the front cover is Keith Floyd, a TV chef from the 1980s. An older audience would remember him and might have been fans of his cooking. This would attract their attention to the newspaper rather than other newspapers on the stand. The colours of the clothes that he is wearing and the background of the main image are similar to the colours used in the kickers. Also, the clothes that he is wearing are quite sophisticated. They are the sort of clothes that would be worn by an older, middle class audience, which is the target audience of the newspaper. The pose of the chef makes him look dominant and happy. This would appeal to people because it is a pleasant picture.
The main article headline is bigger and bolder than all the other headlines on the page. This connotes that it is the most important article in the newspaper. Also, it is about cars, which are stereotypically associated with males rather than females.
There is an article on the cover about the Conservative Party urging to “scrap 49 out of 51 benefits”. This makes it seem as though voting for the Conservatives will result in people losing their benefits. A lot of older people rely on benefits if they are unfit to work, so this is an article that might interest an older audience. There is another article about Premium Bonds, which were common in the 1950s and 1960s, so an older audience would know more about them than a younger audience.
There is a small cartoon with a caption. This brings a lighter hearted element of fun to the newspaper because most of the articles are about serious issues, so the cartoon relaxes the mood. It would also draw in a younger audience.
There is a large advert of a Cartier watch. It is a men’s watch, so appeals to a male audience. It appeals to higher class people because of the price of Cartier watches being quite expensive.

The Daily Telegraph Thu 22/10/2009

Issue No 48,020

There are two kickers side by side at the top of the page. The colours used in the kickers are purple and orange. Secondary images are used in each of the kickers, connoting what the articles are about. The fonts used in the kickers are quite feminine because of the soft edges. This, along with the colours, would make the newspaper appeal to a female audience. One of the kickers mentions that there is a “free DVD” of an Alfred Hitchcock film. Alfred Hitchcock, being a filmmaker from the 1940s, would instantly appeal to an older audience as opposed to younger people. Also, the buzz word (“free”) would make the kicker stand out and attract more attention.
The main image on the front cover is of Luise Rainer, an actress from the 1930s. A young audience might not know of her but an older audience, although they might not have seen any of her films, might have heard of her before. This could be enough to attract their attention to this newspaper rather than other competing newspapers. The colours of the clothes that she is wearing and the background of the main image are similar to the colours used in the kickers. Also, the clothes that she is wearing are quite classy. They are the sort of clothes that would be worn by an older, middle class audience, which is the target audience of the newspaper. The pose of the actress makes her seem like a dominant and powerful woman. This pose would appeal to women because it makes them seem more superior and challenges the patriarchal ideologies that are usually associated with texts aimed at an older audience.
The main article headline is bigger and bolder than all the other headlines on the page. This connotes that it is the most important article in the newspaper. Also, by mentioning that “Tori’s will ‘shame’ Britain”, the headline reinforces the patriotic feel of the newspaper. It is also a biased headline, so the readers of the newspaper might be swayed to turn against the Conservative Party.
There is an article on the cover about the NHS discriminating “against elderly patients”. This is an article that older people would want to read more than younger people because it affects them more, which makes the newspaper appeal to its target audience. There is also another article about womb transplants, which women would be more interested in than men. The appeal to women is similar to other aspects of the front cover, such as the colour scheme, feminine fonts in the kickers and the main image of a dominant female.
There is a small cartoon with a caption. This brings a lighter hearted element of fun to the newspaper because most of the articles are about serious issues, so the cartoon relaxes the mood. It would also draw in a younger audience.
There is a large advert of Tiffany & Co. earrings. These appeal to a female audience, although they could attract some males who might want to buy them for someone else. They appeal to higher class people because of the price of Tiffany & Co. earrings being quite expensive.

Monday, 14 December 2009

The Tooth Fairy

Film: The Tooth Fairy
Distributor: Fox
Genre: Fantasy Comedy
Release Date: 22nd January 2010
Rating: PG

Fantastic Mr Fox, another 20th Century Fox film, was released in November 2009. The Tooth Fairy was initially scheduled for release in November 2009 but Fox decided to move the release date to January 2010 to avoid competition with Fantastic Mr Fox.

The film stars Dwayne Johnson, previously known as The Rock. Almost all of the films he has previously been involved in are comedies. This means that he has an already established audience of people who have seen films he has done before and like the genre. They know what to expect from this film.

The score for The Tooth Fairy was composed by George S Clinton. This film is a fantasy comedy and in the past, George S Clinton has composed musical scores for fantasies, such as Mortal Kombat, and comedies, such as The Love Guru. This means that the composer was experienced enough in the genre to know what type of music would go well with it.

15 Upcoming Films

The White Ribbon (13th November 2009)
Period Drama, German, €12 000 000

Invictus (11th December 2009)

Biopic, American, $50 000 000

Nine (25th December 2009)

Musical Drama, American

Daybreakers (6th January 2010)

Horror, Australian, $21 000 000

Leap Year (8th January 2010)

Comedy, American

The Book Of Eli (15th January 2010)

Sci Fi/Action, American, $80 000 000

The Spy Next Door (15th January 2010)

Action/Comedy, American

Legion (22nd January 2010)

Fantasy/Thriller, American, £15 000 000

The Tooth Fairy (22nd January 2010)

Comedy/Fantasy, American

Edge Of Darkness (29th January 2010)

Thriller, British/American, $90 000 000

The Lovely Bones (29th January 2010)

Supernatural Drama, American, $100 000 000

When In Rome (29th January 2010)

Romantic Comedy, American

The Princess And The Frog (5th February 2010)
Family Fantasy/Musical, American, $105 000 000

Percy Jackson & The Olympians: The Lightning Thief (12th February 2010)

Fantasy, American

Shutter Island (19th February 2010)

Thriller, American

Monday, 7 December 2009

What UGC have you produced?

UGC stands for user-generated content. This is when normal members of the general public produce the media, usually eMedia such as blogs.

I have produced a blog to post all of my media work on. My blogs address is http://ashakabadehmest1.blogspot.com/. I started my blog in October 2009. I only post my media work on my blog and nothing else.

For my media homework, I had to analyse a film trailer. This would have been difficult to show on paper. However, on my blog, I was able to embed the film trailer from YouTube, another UGC site, onto my blog so people can watch the trailer there.

I also had to analyse magazine front covers. It was very simple for me to just upload the front covers as images onto my blog with the analysis underneath.

Many people now produce UGCs, whether it is on Facebook, YouTube, MySpace or any other site made up by the public. There are many advantages and disadvantages to user-generated content. An advantage of it is that it is very easy to get instant communication with many people around the world. However, it can be seen as a cause for people becoming less and less socially intelligent. People now spend their time communicating with people through social networking sites rather than going out to talk to them in person. UGCs make it very easy for people to communicate but it can be argued that it is now too simple and it is to cause for the dumbing down of generations.

Monday, 30 November 2009

Summer Blockbusters

The Dark Night - Thriller/Action, 20-40 year old males
Iron Man - Action/Adventure, 35-50 year old males
Indiana Jones - Action/Adventure, 35-50 year old males
Hancock - Action, 16-35 year old males
Wall-E - Family animation, 5-13 year old males and females
Kung Fu Panda - Family animation, 5-13 year old males and females
Sex and the City - Romantic comedy, 25-40 year old females
Chronicles of Narnia: Prince Caspian - Fantasy/Adventure, 16-30 year old males and females
The Incredible Hulk - Comic book adaptation, 16-50 year old males and females
Wanted - Thriller, 20-40 year old males and females

At present, horror is a very popular genre and there are more and more horror films being produced. Also, there are a lot of family animations and a lot more films are being made in 3D.

Back in the 1930s and 1940s, I think that horrors and thrillers would have been popular. People would have just stopped focusing on mainly film noirs, but the horror aspect of them would have still been popular. I also think that comedies would have been popular, but not as popular as horrors and thrillers.